The
process by which leaders of an organization determine what it intends
to be in the future and how it will get there. To put it another way,
they develop a vision for the organization's future and determine the
necessary priorities, procedures, and operations (strategies) to achieve
that vision.
Included are measurable goals which are realistic and attainable, but also challenging; emphasis is on long-term goals and strategies, rather than short-term (such as annual) objectives. Strategic planning assumes that certain aspects of the future can be created or influenced by the organization.
Included are measurable goals which are realistic and attainable, but also challenging; emphasis is on long-term goals and strategies, rather than short-term (such as annual) objectives. Strategic planning assumes that certain aspects of the future can be created or influenced by the organization.
Strategic
planning is ongoing; it is "the process of self-examination, the
confrontation of difficult choices, and the establishment of priorities"
Strategic planning involves "charting a course that you believe is wise, then adjusting that course as you gain more information and experience"
Lastly, Strategic planning is a tool for organizing the present on the basis of the projections of the desired future. That is, a strategic plan is a road map to lead an organization from where it is now to where it would like to be in five or ten years.
