When communication takes place through a visual technique, it is
called visual communication. In visual communication an
idea, information or message is presented through pictures,
graphs, diagrams, maps or visual technique, Visual methods are
sued to make the message or information attractive and
easily understandable to the audience.
Communication
through visual techniques is very effective particularly when
the communicate tee is illiterate and hearing impaired or fails
to under-stand the meaning of oral communication or unable to make out the theme
of written communication. Information presented through visual
methods is easily understood by the people. Mass education program of the government
circulated through the Bangladesh Television is a very effective example of
visual communication. In the mass education program the illiterate
people were encouraged through pictures, posters and diagrams. Information about
the ups and downs of production, demand, supply, sale and price of goods can be
easily and attractively presented through visual techniques.
